About us

Swee10® is a free service that matches people with major renovation projects to the best general contractors, offering personal support until the job is done.

Trained architect Jean Brownhill founded Sweeten (as in “home, sweet home”) in 2011 after a maddening attempt at renovating her own Brooklyn townhouse. Contractors in the network must meet a high standard and are accountable to get the work done right.

Today, we have nearly $500M in construction posted for both residential and commercial projects, and we share educational content as well as real-life renovation stories on our popular blog.

JEAN BROWNHILL, FOUNDER, CHIEF EXECUTIVE OFFICER

Jean has 15+ years of experience in residential and commercial architecture, construction, project management and systems. While working in Global Architecture at Coach, she won the company’s Chairman’s Award for the creation of web platforms for construction of stores worldwide. Jean received a Bachelor of Architecture from Cooper Union and was one of nine recipients of the prestigious Loeb Fellowship in 2011 from Harvard University’s Graduate School of Design, where she developed Sweeten. She is one of only 11 African-American female entrepreneurs in the US to raise more than $1M in venture capital. Jean has been named "The Contractor Whisperer" by New York Magazine and one of the "Most Innovative Women" in Inc.'s "Game-Changer" issue for bringing trust and technology to renovation.

PREETI SRIRATANA, CO-FOUNDER, CHIEF OPERATING OFFICER

Preeti has over 10 years of experience in commercial architecture, and served as one of the original Senior Designers of Ground Zero, the NY Jets Training Facility, and Masa Restaurants worldwide. He is also the Chairman of Apex for Youth, NYC’s largest non-profit youth organization that empowers children from underserved Asian and immigrant communities, where he co-founded Central Queens Academy, a charter school. Preeti received a Bachelor of Science from the University of Illinois at Urbana-Champaign, a Master of Architecture from Columbia University, a Master in Public Policy from Harvard University, and holds an Official Commendation from the City of New York.

SHERATAUN NUSS, CO-FOUNDER, CREATIVE DIRECTOR

Shera’s award-winning talent for design and content creation has been recognized in publications and exhibitions internationally. Prior to co-founding Sweeten, she was a designer and research consultant for design and construction firms throughout NYC. Shera received a Master of Architecture from Rhode Island School of Design and a Bachelor of Science in Architecture from University of Illinois, at Urbana-Champaign, completing one year of studies at l’Ecole National Superieure d’Architecture in Versailles, France.

PETER KAMALI, CHIEF TECHNOLOGY OFFICER

Peter has built consumer-facing software products since the early days of the web. He was a co-founder of Meetup, the self-organizing platform connecting 20 million people with shared interests in 180 countries, and he led its tech, product, and design teams through the company’s first five years of growth. Peter has advised and contributed to Sweeten since the beginning and was instrumental in getting the service launched in 2011. Peter has a BA in Math and an MS in Computer Science from Columbia University.

RANDI MacCOLL, CHIEF MARKETING OFFICER

Randi’s background spans 20 years of expertise in brand development, content, and partnerships across digital, print, and TV. As marketing lead at Architectural Digest (AD) and at 1stdibs, she brings a record of building teams and award-winning programs that spark engagement, revenue, and publicity, including the AD Greenroom at the Oscars and the AD Design Show. Most recently, she was CMO of premier cooking school ICC, founded as the French Culinary Institute. Randi has a Bachelor’s degree in Journalism from the University of Florida and a Culinary Entrepreneurship diploma from ICC.

PATRICK FLANAGAN, SENIOR VICE PRESIDENT, ACCOUNT MANAGEMENT

Patrick has over 20 years of professional experience across a variety of engineering and account management roles. Early in his career, he worked as an electrical engineer on projects including the renovations of Carnegie Hall and the Guggenheim Museum. More recently, he served as the COO of digital marketing firm ReachLocal Europe (NASDAQ: RLOC). During his tenure, the business grew from a start-up to 450 employees across 5 countries with annual revenues exceeding $80M. Patrick has a degree in Engineering from Manhattan College and an MBA from Fordham University.